Strategy, marketing and websites for service-based businesses
We design and build high-converting websites for small service-based businesses, solopreneurs, and local professionals so you can focus on running your business.
"From the beginning, Leo made the entire website build process seamless and stress-free. She was incredibly responsive and proactive throughout, always ensuring everything was just right. The final website exceeded my expectations in every way. She took the time to walk me through every step, making what initially seemed like a daunting task feel manageable and straightforward. I wholeheartedly recommend her services - she'll make it super easy and you'll be glad to have her on your team!"
Fern Valley Retreat, New Zealand
A Selection
of Work
Construct Right
A premium corporate presence for a construction firm, highlighting high-end residential projects and services.
VIEW LIVE SITE ↗
The Editorial House
A minimalist, AI-first agency website designed for female founders, focusing on high-conversion content and automation.
Beverly Whitfield - Author
An author website designed to showcase a debut novel, share the author's story, and create an engaging online home for readers.
VIEW LIVE SITE ↗Tools don't scale
businesses.
Systems do.
Your website should be working harder than you do. I set yours up so every enquiry gets answered, every lead gets logged and nothing slips while you're with a client.
Instant Lead Recovery
When you're busy on a job or with a client, you can't answer every call. The system automatically triggers an immediate text back to missed calls, keeping the prospect engaged and on the hook before they move on to a competitor.
Centralized Lead Pipeline
Every submission from your site forms or chat widgets routes instantly into a dedicated CRM. No messy email sorting needed. Your customer details, history, and status are tracked in one organized dashboard.
Fully Managed Automation
You don't have time to manage software or track analytics. The entire background tech stack runs quietly behind your site, capturing inquiries and organizing your pipeline automatically while you focus entirely on your physical operations.
Hi, I'm Leo
I'm the founder of Caia Labs. I partner with small service-based businesses and solopreneurs to optimize their online presence and take the pressure off their day-to-day work. Leveraging my background in digital marketing and web design, I build high-performing websites that bring your business vision to life.
Prior to this, I worked globally across film, TV, and major event productions, alongside photojournalism and writing for a US-based travel site. Today, I bring that same creative storytelling and technical precision to your brand. You bring the business. I handle the tech behind it.
The
Growth Engine
I believe your website should be your hardest-working employee, not just a digital business card.
My custom designs are built specifically to convert casual local visitors into loyal, paying clients.
By combining clean aesthetics with local search optimization and clear call-to-actions, I build a seamless booking funnel that saves you time and fills your calendar automatically.
Visibility
Design
Bookings
How it
works
A transparent, four-phase design process focused on clarity. From initial strategy mapping to your live site launch—every step is built to save you time and effortlessly turn your web visitors into paying customers.
The Blueprint Session
Before I touch a line of code, I analyze your goals. I look at where your current marketing stalls, what your competitors are doing, and how a strategic website can automate your booking process. This is the diagnostic phase where I lay out the plan. Nothing moves until you have absolute clarity on the direction of your new site.
Custom Development
I map your branding, style, and copy into a beautiful, functional layout that speaks directly to your ideal client. This is where your vision transitions from a raw concept into a high-performing digital storefront. I build it to be lightning-fast, highly reliable, and optimized for mobile screens.
The Final Review
I test your site across multiple devices, phones, and browsers to ensure a completely seamless user experience. I check every button, contact form, and automated scheduling link so everything functions flawlessly. You review the final design with me, and I tweak it until it matches your brand perfectly.
Go-Live Day
Your website goes live to the public, ready to attract local leads and streamline your day-to-day work. I handle the entire technical launch, and provide you with a personalized video walkthrough. You get full ownership and the confidence to easily update text and images whenever your business grows.
Contact
I'd love to hear how I can help you and your business. Please fill in the details.
GET IN TOUCH
Send me a message and I'll get back to you.